Teaching

For general information, please visit the website of the Marketing Institute (HU Berlin). For students who are writing a seminar paper or thesis at the Marketing Institute, we also offer additional material for self-study (Introduction to Scientific Work).

Bachelor

• Market Research and Marketing Decisions (lecture, summer term)
• Consumer Behavior (lecture, winter term)
• Marketing Management (seminar, winter term)
• Thesis Seminar (seminar, each semester)

Master

• Causal Inference in Marketing (lecture, summer term)